Chanel, Dior, Louis Vuitton and others raise over S$200,000 in charity auction

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Chanel, Dior, Louis Vuitton and others heighten over Southward$200,000 in charity auction

The La Mode Southward'Appoint charity sale of rare and limited edition collectibles saw proceeds going to French healthcare workers.

Chanel, Dior, Louis Vuitton and others raise over S$200,000 in charity auction

Influential names in the French mode industry have banded together for a charity auction, including luxury house Chanel. (Photograph: Chanel)

Over the weekend, the biggest names in French manner came together to assist provide relief in response to the coronavirus pandemic. The brands organised a one-off sale, dubbed La Way Due south'Engage, to raise money for non-profit organization #ProtegeTonSoignant, which sources and distributes essential supplies and personal protective equipment to healthcare workers in France.

The organisation was spearheaded by Nicolas Santi-Weil, CEO of French contemporary brand Ami, and Sarah Adelman, former founder of cult style bazaar Colette. The duo secured the participation of more than 120 manner houses, including Balenciaga, Chanel, Comme des Garcons, Dior and Louis Vuitton.

Brands were asked to either customise an object from their existing archives, or create an entirely new, unique product. Products had to feature the foundation's electric blue colourway.

The La Mode South'Appoint online sale went live from May i to May four, with prices for all items starting at €100 (Southward$153). At the end of the sale, a total of €131,464 (S$201,397) was raised.

Products that were up for bidding included a Dior Homme Saddle Bag hand-signed by designer Kim Jones and a Marc Jacobs rails dress worn by model Gigi Hadid.

Chanel donated a limited-edition customised flap bag, while Louis Vuitton auctioned off a blue Locky BB bag.

"A thousand thanks to all bidders and fashion designers who permitted to raise in three days €131,464 for French healthcare workers," the organisation said on Instagram at the close of the auction. "Thanks all once again for your generosity. The proceeds of this auction will be used in a few days to buy medical supplies for French hospitals."

READ> From Chanel to Ferrari, here'south how luxury brands are aiding COVID-19 relief

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Source: https://cnalifestyle.channelnewsasia.com/obsessions/chanel-louis-vuitton-dior-charity-auction-covid-19-233741

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